5 human factors
At Havas Life Medicom, we know launch success is driven by understanding the right problem, and this comes with insights.
We tap into the 5 universal factors that make up the human experience to fully immerse ourselves in our audiences’ experiences, while considering who they are beyond being 'patient’, 'physician' or 'caregiver' alone.
We identify and interpret the overarching emotional drivers that govern our audiences to effectively influence change.
We look at our audiences’ immediate interactions, including who they are, how interactions happen and what their priorities are, to establish opportunities to connect with influencers, colleagues and caregivers within a person’s social circle.
We explore people’s deep-seated values and beliefs by identifying the immediate world around them and understanding what shapes their attitudes and behaviours.
We seek to understand the full physical and psychological impact of disease, how our different audiences behave in response to these, and how the impact can be managed through meaningful practices and intervention.
We look at our audiences’ immediate interactions, including who the people are, how interactions happen and what their priorities are, to establish opportunities to connect with influencers, colleagues and caregivers within a person’s social circle.
rare disease launches
patient programmes
years experience
Untangling complexities for launch excellence
We proactively identify market insights, opening exciting pathways to change the way physicians and patients think about rare diseases.
- Building a compelling scientific narrative
- Making campaigns more meaningful
- Personalising the customer experience
- Communicating with different segments
The power of connection
Connectivity is at the heart of our rare disease programmes. We link patients to the right healthcare professionals and support diagnosis by connecting healthcare professionals to the relevant information.
We recognise the importance of understanding patients and empowering them, so we seek to collaborate with patient associations at every available opportunity.
