Our campaign

We created a campaign that uses understandable lexicon and first-of-their kind CGI animations of babies to educate caregivers on the critical warning signs in infants without causing distress.

We reached our audiences via a suite of localized print and digital assets and used Europe-wide traffic driving activities across our omnichannel campaign to ensure our message was heard.

We pushed boundaries to emotively bring a crucial story to life with clear and direct call-to-actions; ultimately accelerating identification of this rare genetic disease, creating a sense of urgency without causing alarm.