Patient Identification

Imagine a genetic condition in infants where a diagnostic delay can be fatal. Primary Care Physicians (PCPs) may only see one case in their lifetime and caregivers may not be able to identify the subtle signs and symptoms of the condition. Therefore, identification and urgent referral is crucial.

Our Campaign

We created a campaign that uses understandable lexicon and first-of-its-kind CGI animations of babies to educate caregivers on the critical warning signs in infants without causing distress.

We reached our audiences via a suite of localised print and digital assets and used Europe-wide traffic driving activities across our omnichannel campaign to ensure our message was heard.

We pushed boundaries to emotively bring a crucial story to life with clear and direct call-to-actions; ultimately accelerating identification of this rare genetic disease, creating a sense of urgency without causing alarm.


million YouTube impressions


million impressions


website resource downloads

The Outcomes

So far our communications achieved:

Evidence shows that PCPs are visiting our website and staying there, meaning the importance of urgency and education is being communicated to them.

Beyond the statistics, our insightful communications have resulted in a baby being diagnosed after their parents saw our campaign — an outcome that reminds us why we do what we do.



Reflecting the patient voice

Learn more

Orphan drug launch

Transforming standard of care

Learn more