PUTTING AN OVER-LOOKED MEDICAL CONDITION ON THE MAP

Linked to ageing or neurological disorders, dysphagia is a common condition defined as ‘difficulties with swallowing’. It can be frightening, isolating and lead to pneumonia or malnutrition in people affected.

Yet, little is known about dysphagia outside care homes. Many vulnerable people suffer in silence while at-home carers lack basic information to support their loved ones.

Our disease awareness campaign needed to nudge carers towards a better understanding and put dysphagia on the map

 
 
 
 
 

CAMPAIGN IN MOTION:

 
 

The ‘dysphagia is hard to swallow’ social & digital nudge campaign was designed to target people in Spain and Italy as the pilot countries.

Links from the Facebook landing page went to an interactive screening tool. This provided a simple way to help pinpoint if the symptoms of dysphagia were bothering them or a loved one.

 
 

Following the successful pilot, the programme has been rolled out in further countries across Europe.

 
 

THE POWER OF NUDGE COMMUNICATIONS

CASE STUDY 1

Reconnecting ‘passive patients’ with their doctor

View Case Study

CASE STUDY 2

Shaping a receptive environment in rare disease

View Case Study

FIND OUT MORE ABOUT NUDGE COMMS