At Havas Life Medicom, we believe in innovating the marketing funnel by leveraging the power of nudge in healthcare communications (and also in the power of kittens).
With the explosion of social media and immersive digital technologies, ‘nudge’ is now a powerful force in the communication ecosystem.
Nudge communications connects attention grabbing storytelling with persuasive content and advocacy campaigning. Taking ‘nudge theory’ one step further, it is a valuable integrated approach to creating a tipping point and converting people towards a desired action.
Through our NUDGE BUREAU, our team of PR thinkers, shapers and doers connects news outreach + digi & social content experiences + 3rd-party community engagement – across earned, paid and owned channels.
In this way, we can actively engage with key audiences and build a receptive environment.
Please get in contact to find out more about nudge communications
Our award-winning campaigns speak for themselves. We have successfully nudged patients to speak to their doctor, connected key stakeholders in rare diseases, and got people talking about overlooked medical conditions.
THE ART OF HERDING CATS
THE POWER OF NUDGE COMMUNICATIONS
