The Human Experience
 

Understanding 5 human factors

Hx allows us to understand the lived experiences, motivations and capabilities that influence behaviours, and identify opportunities for our brands to add true value and make a difference.

We tap into the 5 universal factors that make up the human experience to fully immerse ourselves in our audiences’ experiences, while considering who they are beyond being 'patient’, 'physician' or 'caregiver' alone.

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The Human Experience
Hx in practice

Patient identification

Accelerating time to diagnosis

View Case Study

Co-creation

Reflecting the patient voice

View Case Study

Orphan drug launch

Transforming standard of care

View Case Study
  • Jean-Marc Rathe

    When developing content and communication strategies in healthcare, we mine for insights into audience behaviours – identifying what HCPs or patients think and how they act; but there is a real need to go deeper and understand WHY they behave the way they do.

    Jean-Marc Rathe
    Client Partner


  • Natalie Hoegen

    We have an opportunity – and a responsibility – to advance a conversation around equity and inclusion to create a better understanding and increased awareness.

    Natalie Hoegen
    Client Partner


  • Gemma McCarthy

    Tackling the situation in rare disease requires a rare mindset and an unparalleled ability to dig deep into patient experience.

    Gemma McCarthy
    Senior Director of Strategy


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Havas Life Medicom
Ferry Works
Summer Road
Thames Ditton
Surrey, UK
KT7 0QJ
+44 (0) 20 8481 8100
HLMenquiries@havas.com

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Sarah Mikhailov
Managing Director, Brand
sarah.mikhailov@havas.com

Smitha Kusumakar
Communications Manager
smitha.kusumakar@havas.com

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