
Understanding 5 human factors
Hx allows us to understand the lived experiences, motivations and capabilities that influence behaviours, and identify opportunities for our brands to add true value and make a difference.
We tap into the 5 universal factors that make up the human experience to fully immerse ourselves in our audiences’ experiences, while considering who they are beyond being 'patient’, 'physician' or 'caregiver' alone.



Patient identification
Accelerating time to diagnosis

Co-creation
Reflecting the patient voice

Orphan drug launch
Transforming standard of care

Register here to contact a member of the team

FIND
Havas Life Medicom
Ferry Works
Summer Road
Thames Ditton
Surrey, UK
KT7 0QJ
+44 (0) 20 8481 8100
HLMenquiries@havas.com
ASK
Sarah Mikhailov
Managing Director, Brand
sarah.mikhailov@havas.com
Smitha Kusumakar
Communications Manager
smitha.kusumakar@havas.com