UNTANGLING COMPLEXITIES FOR LAUNCH EXCELLENCE
We proactively mine for insights that can lead to exciting opportunities to change the way physicians and patients think about rare diseases.
Having a deep understanding of our target audience and the landscape means we can:
- build compelling scientific narratives
- make campaigns more meaningful
- personalise the customer experience
- communicate with different segments
We strategically align promotion, medical education and PR across the product lifecycle. Our collective of experts work side-by-side with our clients, using creativity and innovation to craft persuasive stories.
The result? Our proven track record in launch excellence, lasting client relationships and award-winning work.
Let it work for you
8 rare disease launches
11 patient programmes
>30 years' worth of experience
THE POWER OF CONNECTION
Our rare disease programmes are designed with connectivity in mind - linking patients to the right healthcare professionals and supporting their diagnoses by connecting healthcare professionals to the best information and education available.
We know the importance of empowering patients and creating campaigns that reflect their authentic experiences. That's why we collaborate with patient associations at each available opportunity, to co-create meaningful content.
See our rare disease capabilities in practice
Accelerating time to diagnosis
Reflecting the patient voice
UNDERSTANDING WHAT MATTERS MOST
Introducing Human Experience (Hx)
Key to our success in the rare disease space is our ability to tap into Hx and fully immerse ourselves in our audiences’ experiences to understand who they are and what they need.
Reference: 1. Rare Disease UK. Illuminating the Rare Reality. Available at: https://www.raredisease.org.uk/wp-content/uploads/sites/7/2019/02/Illuminating-the-rare-reality-2019.pdf. Date last accessed: November 2023.