UNTANGLING COMPLEXITIES FOR LAUNCH EXCELLENCE

We proactively mine for insights that can lead to exciting opportunities to change the way physicians and patients think about rare diseases.

Having a deep understanding of our target audience and the landscape means we can:

  • build compelling scientific narratives
  • make campaigns more meaningful
  • personalise the customer experience
  • communicate with different segments

INTEGRATED EXPERTISE

We strategically align promotion, medical education and PR across the product lifecycle. Our collective of experts work side-by-side with our clients, using creativity and innovation to craft persuasive stories.

The result? Our proven track record in launch excellence, lasting client relationships and award-winning work.

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Number 1

8 rare disease launches

no2

11 patient programmes

Number 3

>30 years' worth of experience

THE POWER OF CONNECTION

Our rare disease programmes are designed with connectivity in mind - linking patients to the right healthcare professionals and supporting their diagnoses by connecting healthcare professionals to the best information and education available.

We know the importance of empowering patients and creating campaigns that reflect their authentic experiences. That's why we collaborate with patient associations at each available opportunity, to co-create meaningful content.

 

See our rare disease capabilities in practice

UNDERSTANDING WHAT MATTERS MOST

Introducing Human Experience (Hx)

Key to our success in the rare disease space is our ability to tap into Hx and fully immerse ourselves in our audiences’ experiences to understand who they are and what they need.

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Reference: 1. Rare Disease UK. Illuminating the Rare Reality. Available at: https://www.raredisease.org.uk/wp-content/uploads/sites/7/2019/02/Illuminating-the-rare-reality-2019.pdf. Date last accessed: November 2023.