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The multipurpose WordPress theme that helps you build any type of website in no time

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One of portfolio styles

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5 March 2024

Our Pro Bono Partnership with Unique: Understanding Rare Chromosome and Gene Disorders

Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
28 February 2024

Launch Excellence in Rare Disease – why it matters more.

Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
22 February 2024

Rare, but out there: The art of reaching rare disease patients through understanding human experience

Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
23 January 2024

Delivering a customer experience with a human purpose

What role does emerging AI play, in creating content in healthcare? Author: Jean-Marc Rathe, Client Partner To deliver a meaningful customer experience, the foremost objective is to ensure a personal  connection between your audience and the story you’re communicating. Understanding your audience’s current needs, beliefs and […]
23 January 2024

The shift from product to customer experience

Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
23 January 2024

The goldfish principle: making sense of persuasive communication

Google tells us that the human attention span is only eight seconds – one second less than a goldfish. Whether this is fact or click bait, it’s true that people ‘info snack’ to filter out the periphery. Author: Susan Walkley, Managing Director, PR and Creative Comms […]

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