6 December 2023

Delivering a customer experience with a human purpose

What role does emerging AI play, in creating content in healthcare? Author: Jean-Marc Rathe, Client Partner To deliver a meaningful customer experience, the foremost objective is to ensure a personal  connection between your audience and the story you’re communicating. Understanding your audience’s current needs, beliefs and […]
22 November 2023

The shift from product to customer experience

Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
8 August 2023

The goldfish principle: making sense of persuasive communication

Google tells us that the human attention span is only eight seconds – one second less than a goldfish. Whether this is fact or click bait, it’s true that people ‘info snack’ to filter out the periphery. Author: Susan Walkley, Managing Director, PR and Creative Comms […]
12 June 2023

Patients are people: why we need their voices in healthcare comms

Listening and acting on people’s real, lived experiences of a medical condition are vital components of healthcare communications. Hear from our team on why the patient “voice” helps shape our work, and how agencies can bring together industry, health professionals and people living with conditions, to […]
23 February 2023

Rare and Orphan Diseases: Successful Communication in an Evolving World

Rare and Orphan Diseases: Successful Communication in an Evolving World Working in healthcare communications is never boring – it’s about distilling complex science wrapped in emotive storytelling, creatively delivered to ultimately make people’s lives better. We also know that now, more than ever, there is a […]
17 October 2022

A day in the life of a… healthcare comms writer

Andrew Smith I love working in healthcare communications because of the variety. Writers like me understand how cutting-edge medicines can fit into the healthcare ecosystem and how to explain it to different audiences: from patients and their loved ones, through healthcare professionals and policymakers, to payers […]
28 February 2022

Rare is powerful

As long as I can remember, as a little girl my mother encouraged me to be me. I was the flamingo in the room – a flamingo among the swans. Yet I embraced being different and it was a good thing I did. As a Dutch […]
27 January 2022

Omnichannel marketing – more than a buzzword

Written by Dimitri Challouma and Dominic Cleall As the old adage goes (for anyone who is a Marvel fan), ‘with great digital power, comes great responsibility…’ or something like that, right? As we know, the recent climate has caused an initial trigger for the pharmaceutical sector to […]
19 October 2021

The secret to a successful brand launch? Being in it together

by Natalie Hoegen, Senior Director, Client Partner Today, more than ever, success is non-negotiable and that is even more true regarding drug launches.With the era of blockbusters now finally gone, successful drug launches have become even more critical to both ‘big pharma’ and biotech start-up companies, […]
19 October 2021

Learning through experience, making an impact

Havas Life Medicom’s new Creative Trainee Programme Graphic designers are visual problem solvers, understanding how to use digital tools to solve business challenges. They are experts in creatively using the space they have to make the greatest impact. But how does someone learn and hone these […]
19 October 2021

COVID: A CATALYTIC CONNECTOR? Creating a new reality for Pharma Communications

By Susan Walkley, Managing Director, Havas Life Medicom It’s one year on from the escalation of Covid19 and our first taste of lockdown. For those of us who have spent our careers in the pharmaceutical industry, the prospect of a devastating pandemic on a world-wide scale […]
19 October 2021

A year to remember or forget? What 2020 has taught agencies like ours

written by Sarah Mikhailov, Managing Director, Brand Well, where to start? 2020 will always be remembered for COVID. But let us not forget the political backdrop with elections, Brexit, a Royal abdication, bushfires, #metoo, Black Lives Matter and a renewed focus on diversity and inclusion, and […]
19 October 2021

Crisis? No problem!

It’s the closest real life has come to that nightmare where you’re sitting an exam and realize you’re naked. During a major medical congress, you’re about to sit down for a series of media interviews. You have a clear story to tell about how your new […]