17 October 2022

A day in the life of a… healthcare comms writer

Andrew Smith I love working in healthcare communications because of the variety. Writers like me understand how cutting-edge medicines can fit into the healthcare ecosystem and how to explain it to different audiences: from patients and their loved ones, through healthcare professionals and policymakers, to payers […]
12 July 2022

Creating content to trigger behaviour change

Tasked with promoting a new product or service, a consumer marketer’s goal will be to answer an unmet need – real or imagined – for the newest tech, the latest fashion, for entertainment, speed, comfort, etc. Content is created to communicate that need – and demonstrate […]
8 March 2022

Women and our health – let’s put real issues front and centre

Women and their health are subjects close to our hearts. We speak to one of our Associate Directors, Adele Hayes, about her passion for women’s access to healthcare and information, and representation. Adele is currently working on two campaigns that address important issues in women’s health. […]
28 February 2022

Rare is powerful

As long as I can remember, as a little girl my mother encouraged me to be me. I was the flamingo in the room – a flamingo among the swans. Yet I embraced being different and it was a good thing I did. As a Dutch […]
27 January 2022

Omnichannel marketing – more than a buzzword

Written by Dimitri Challouma and Dominic Cleall As the old adage goes (for anyone who is a Marvel fan), ‘with great digital power, comes great responsibility…’ or something like that, right? As we know, the recent climate has caused an initial trigger for the pharmaceutical sector to […]
19 October 2021

The secret to a successful brand launch? Being in it together

by Natalie Hoegen, Senior Director, Client Partner Today, more than ever, success is non-negotiable and that is even more true regarding drug launches.With the era of blockbusters now finally gone, successful drug launches have become even more critical to both ‘big pharma’ and biotech start-up companies, […]
19 October 2021

When community can inspire a social media movement

Natalie Karaminas, Account Director, PR & Creative Communications, shares the value of social media in building online communities to spark a movement The words “Pharma are wary of adopting social media” are spoken quite often in the healthcare communications industry. But is this really the case? […]
19 October 2021

Susan Walkley

Susan Walkley, our resident PR guru, answers our quick fire questions What gets you out of bed in the morning? Usually it is our dog trying to lick my face. There is nothing like the imminent threat of dog-breath to get you moving in the morning. […]