6 December 2023
What role does emerging AI play, in creating content in healthcare? Author: Jean-Marc Rathe, Client Partner To deliver a meaningful customer experience, the foremost objective is to ensure a personal connection between your audience and the story you’re communicating. Understanding your audience’s current needs, beliefs and […]
22 November 2023
Designing Distinction in Pharma that Transcends Clinical Value Author: Jonathan Crosby, Director of Strategy Born from the pandemic, a paradigm shift in how pharma drives differentiation is now underway seeing many companies realizing that simply offering effective medications is no longer enough to thrive in a […]
8 August 2023
Google tells us that the human attention span is only eight seconds – one second less than a goldfish. Whether this is fact or click bait, it’s true that people ‘info snack’ to filter out the periphery. Author: Susan Walkley, Managing Director, PR and Creative Comms […]
12 June 2023
Listening and acting on people’s real, lived experiences of a medical condition are vital components of healthcare communications. Hear from our team on why the patient “voice” helps shape our work, and how agencies can bring together industry, health professionals and people living with conditions, to […]
23 February 2023
Rare and Orphan Diseases: Successful Communication in an Evolving World Working in healthcare communications is never boring – it’s about distilling complex science wrapped in emotive storytelling, creatively delivered to ultimately make people’s lives better. We also know that now, more than ever, there is a […]
17 October 2022
Andrew Smith I love working in healthcare communications because of the variety. Writers like me understand how cutting-edge medicines can fit into the healthcare ecosystem and how to explain it to different audiences: from patients and their loved ones, through healthcare professionals and policymakers, to payers […]
19 October 2021
Having a rare disease is difficult. But it’s even worse when the threat is hidden, unseen by the human eye. People with ANCA-associated vasculitis (AAV) may appear healthy but are under attack from their own immune system. With a frequently delayed journey to diagnosis, and a […]
19 October 2021
\After winning the 2020 Communique award for Healthcare Communications Leader, Sarah discusses what it takes to be a leader, the future of healthcare comms, and why Havas Life Medicom is the agency she calls home. What does it take to be a leader in this industry? […]
19 October 2021
You’ve submitted your entry and your work has been shortlisted. So what happens next? Zuleika Burnett shares her insight into the judging process. How does a jury start judging all the entries they receive? Inside the jury room, we love a debate! Expressing points of view, […]
