8 March 2022

Women and our health – let’s put real issues front and centre

Women and their health are subjects close to our hearts. We speak to one of our Associate Directors, Adele Hayes, about her passion for women’s access to healthcare and information, and representation. Adele is currently working on two campaigns that address important issues in women’s health. […]
28 February 2022

Rare is powerful

As long as I can remember, as a little girl my mother encouraged me to be me. I was the flamingo in the room – a flamingo among the swans. Yet I embraced being different and it was a good thing I did. As a Dutch […]
27 January 2022

Omnichannel marketing – more than a buzzword

Written by Dimitri Challouma and Dominic Cleall As the old adage goes (for anyone who is a Marvel fan), ‘with great digital power, comes great responsibility…’ or something like that, right? As we know, the recent climate has caused an initial trigger for the pharmaceutical sector to […]
19 October 2021

The secret to a successful brand launch? Being in it together

by Natalie Hoegen, Senior Director, Client Partner Today, more than ever, success is non-negotiable and that is even more true regarding drug launches.With the era of blockbusters now finally gone, successful drug launches have become even more critical to both ‘big pharma’ and biotech start-up companies, […]
19 October 2021

Learning through experience, making an impact

Havas Life Medicom’s new Creative Trainee Programme Graphic designers are visual problem solvers, understanding how to use digital tools to solve business challenges. They are experts in creatively using the space they have to make the greatest impact. But how does someone learn and hone these […]
19 October 2021

COVID: A CATALYTIC CONNECTOR? Creating a new reality for Pharma Communications

By Susan Walkley, Managing Partner, Havas Life Medicom It’s one year on from the escalation of Covid19 and our first taste of lockdown. For those of us who have spent our careers in the pharmaceutical industry, the prospect of a devastating pandemic on a world-wide scale […]
28 February 2022

Rare is powerful

As long as I can remember, as a little girl my mother encouraged me to be me. I was the flamingo in the room – a flamingo among the swans. Yet I embraced being different and it was a good thing I did. As a Dutch […]