Orphan drug launch
Launching a drug or a rare, autoimmune disease with limited established treatment options that can further impact a patient’s wellbeing required the creation and development of a launch campaign that truly cut through the noise to transform patients’ lives.
Our Campaign
We created a problem-to-solution campaign that used a scientific narrative, that highlighted both the drug’s mode of action and the holistic change that the therapy can have on the patient, and have begun rolling this out via an omnichannel programme.
Alongside our launch playbooks, we delivered bespoke customer journey sales training to drive seamless experiences between field teams and digital communications. We tapped into local insights to drive relevant activation plans as part of our launch excellence delivery.
A growing patient support platform has been launched to holistically support patients on their treatment journey.
