Tasked with promoting a new product or service, a consumer marketer’s goal will be to answer an unmet need – real or imagined – for the newest tech, the latest fashion, for entertainment, speed, comfort, etc. Content is created to communicate that need – and demonstrate […]

Women and their health are subjects close to our hearts. We speak to one of our Associate Directors, Adele Hayes, about her passion for women’s access to healthcare and information, and representation. Adele is currently working on two campaigns that address important issues in women’s health. […]

As long as I can remember, as a little girl my mother encouraged me to be me. I was the flamingo in the room – a flamingo among the swans. Yet I embraced being different and it was a good thing I did. As a Dutch […]

Written by Dimitri Challouma and Dominic Cleall As the old adage goes (for anyone who is a Marvel fan), ‘with great digital power, comes great responsibility…’ or something like that, right? As we know, the recent climate has caused an initial trigger for the pharmaceutical sector to […]

by Natalie Hoegen, Senior Director, Client Partner Today, more than ever, success is non-negotiable and that is even more true regarding drug launches.With the era of blockbusters now finally gone, successful drug launches have become even more critical to both ‘big pharma’ and biotech start-up companies, […]

Havas Life Medicom’s new Creative Trainee Programme Graphic designers are visual problem solvers, understanding how to use digital tools to solve business challenges. They are experts in creatively using the space they have to make the greatest impact. But how does someone learn and hone these […]

By Susan Walkley, Managing Director, Havas Life Medicom It’s one year on from the escalation of Covid19 and our first taste of lockdown. For those of us who have spent our careers in the pharmaceutical industry, the prospect of a devastating pandemic on a world-wide scale […]

Having a rare disease is difficult. But it’s even worse when the threat is hidden, unseen by the human eye. People with ANCA-associated vasculitis (AAV) may appear healthy but are under attack from their own immune system. With a frequently delayed journey to diagnosis, and a […]

written by Sarah Mikhailov, Managing Director, Brand Well, where to start? 2020 will always be remembered for COVID. But let us not forget the political backdrop with elections, Brexit, a Royal abdication, bushfires, #metoo, Black Lives Matter and a renewed focus on diversity and inclusion, and […]